The seven most influential factors on web design costs include:

1. SIZE ($1000 TO $10,000)

The size of your website plays a significant role in web design pricing.

If you’re looking to create a larger site, you can expect to pay more for web design services. It requires more time and work to develop, build, and launch a big website with advanced capabilities like those needed for E-commerce stores.

In most cases, agencies define the size of your website by the number of pages. For instance, at Wolfram Management, we have five different page ranges. You can experiment with these using our web design price calculator.

How much impact does a website’s size have on prices, though?

It varies.

In most cases, the cost scales off the number of pages:

• 1 to 10 pages costs between $1000 to $2000
• 10 to 50 pages costs between $2000 to $3000
• 50 to 150 pages costs between $3000 to $6500
• 150 to 250 pages costs between $6500 to $10,000

2. COPYWRITING ($60 TO $300 PER PAGE)

Another factor that affects your web design costs? Copywriting.

Depending on your digital marketing strategy, as well as budget, your company may use your agency’s copywriting services for your webpages. If you do, it’s wise to partner with a full-service digital marketing agency like Wolfram Management that offers more than just web design services.

A full-service agency can provide optimized copy that captures your brand, product features, and unique selling points. What is optimized copy, though? It’s content that targets keywords relevant to your business and target audience.

For example, if someone wants to purchase slippers, they may search for, “women’s slippers.” This search example features the keyword, “women’s slippers,” which you can target on your product page for Women’s Slippers.

If you’re unfamiliar with optimizing content for search engine optimization (SEO) — like in the previous example — then it’s worth paying for site copywriting. With this service, you can maximize the performance of your website, as well as your ROI.

How does copywriting impact your web design pricing, though?

While the cost of copywriting varies, you can expect to pay around $300 per webpage. If you’re an E-commerce store, product pages generally cost around $60 per page — E-Commerce product pages have a lower price due to their shorter word count.

As a part of our web design services, we offer copywriting at a discounted rate. For example, for 10 to 25 pages, we charge $1500 to $3750. If you need 25 pages, that translates to $3750 in savings, which your company can invest elsewhere.

3. STYLE ($2000 TO $15,000)

The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.

For example, if you’re a luxury jewelry company, you’re probably looking to create a high-end website that conveys not only your brand but also your product or service quality. In comparison, a roofing contractor’s web design may feature a more laidback, yet professional design with a focus on trust.

In most cases, that tends to cost more due to the amount of design and labor required.

No matter what sort of style you’re looking for, from simple to high-end, it’s critical that your agency creates a website that captures your brand, as well as provides an intuitive and seamless experience for shoppers.

How much does web design cost when it comes to style, though?

For example, our prices for a specific web design style range from $2000 to $15,000 — we also allow you to select zero styling for an attractive, yet simple design. While Wolfram Management encourages you to customize your pricing, other agencies include the cost of styling your site in their base prices.

In some cases, that can result in higher web design costs.

That’s why it’s worthwhile for your team to request quotes from several different agencies. By taking this proactive step, you can partner with the best agency for your company without exceeding your budget.

4. SEO ($2000 TO $10,000)

If you’re partnering with a full-service digital marketing agency for your web design, they probably offer SEO services, which you can bundle with web design. Some, like Wolfram Management, include not only SEO but also a placement guarantee.

What is a placement guarantee?

It guarantees that your website will rank on the first page of search results for a designated keyword. For example, if your site appeared on the first page of search results for the keyword, “wool slippers,” that would meet your placement guarantee.

In most cases, agencies offer a placement guarantee for a select number of keywords. They also limit the placement guarantee to keywords with a certain amount of search results. For instance, the placement guarantee may only apply to keywords that generate one million search results.

That doesn’t mean these keywords aren’t as valuable — they are and can make a tremendous difference in your company’s weekly sales and leads. Plus, they’re easier to rank for in search results. That can help your web design budget do more for your business in both the short- and long-term.

What does SEO placement guarantee cost, though?

Bundling web design with SEO placement guarantee can increase your web design costs by $2000 to $10,000. The price for this service generally scales off the number of keywords targeted. For example, it costs more to optimize and rank for 150 keywords than for 30 keywords.

If you want to make the most of your web design investment, then it’s a smart choice to add SEO placement guarantee services. Rank on the first page of search results, and you can increase your conversions and revenue.

Why? You rank for keywords relevant to your target audience and business. Plus, 75 percent of users stick to the first page of search results. They don’t bother clicking on page two, three, or four, which means your business needs to appear on page one to succeed.

5. RESPONSIVE DESIGN ($3000 TO $25,000)

With more than 50 percent of the world’s Internet traffic coming from mobile devices, it’s essential that your website features a mobile-friendly or responsive design. If not, your company risks losing valuable customers and credibility.

Why? A mobile-friendly site improves the opinion of more than 60 percent of users. It also makes almost 70 percent of users more likely to become your customer. Those are users you don’t want to lose to a competitor — so invest in a mobile-friendly design.

If you think about your clients, you may also find that many of them turn to their mobile devices when searching for your business. When someone’s central air breaks, for example, they may turn to their phone (rather than booting up their computer) to find and call an HVAC company.

In this scenario, it’s high-priority for an HVAC web design to be responsive.

How much does a mobile-friendly design cost, though?

If you want to create a mobile-friendly website that’s separate from your desktop version, it can cost between $5000 to $25,000. There is a cost-effective alternative to this option, however — responsive design.

With responsive or dynamic design, you’re developing one website. It adapts to every device, which makes viewing your site on phones, tablets, and desktops seamless. As a result, responsive design costs $3000, on average.

6. ADDITIONAL SITE FEATURES ($2000 TO $25,000 PER FEATURE)

Agencies offer a variety of add-ons with their web design services, including:

• CMS: Integrating a CMS, such as WordPress, into your website can cost between $2000 to $25,000. The rate depends on your company’s size and specific needs when it comes to publishing content.

• E-commerce functionality: For E-commerce stores, it’s essential to launch a site that can accept and process orders securely. Prices for ecommerce functionality range from $2000 to $25,000. Like CMS integration, the cost of this service depends on your company size and needs.

• Database integration: E-commerce stores also add-on database integration services to their web design project. This service provides your site access to a database for pulling critical product information, shipping data, and more. It costs between $2000 to $25,000.

If you’re unsure which additional services your company may need, ask for the opinion of each agency you’re considering. The agency should, however, back up its recommendations with evidence and explanations for why your company would benefit from a specific service, like ecommerce functionality.

Web design pricing FAQS

WHAT IS WEB DESIGN?

If you’re trying to convince your company to invest in web design, it’s critical that they understand the focus of web design. This service consists of the development, build, and launch of a website. That includes a variety of tasks, like the following:

• Choosing a color scheme
• Writing website copy
• Creating a site hierarchy
• And more

Due to the number of tasks, several specialists work in website design. They include graphic designers, web developers, project managers, and more. That’s why many companies partner with a web design agency, like Wolfram Management, for comprehensive services.

WHY DOES WEB DESIGN MATTER?

Whether your company operates offline or online, it’s critical to have an online presence. A website allows you to connect with more than 55 percent of the world’s population — which means the Internet provides your business convenient access to your target audience.

What are some other reasons for web design, though? Discover its three biggest benefits:

1. WEB DESIGN IMPROVES CUSTOMER SATISFACTION

With almost 90 percent of consumers shopping with a competitor after a poor user experience (UX), it’s a tremendous advantage if your company invests in web design. With professional web design, you can ensure your website provides the best UX possible.

What is UX, though?

 UX design refers to a few concepts, including the architecture or arrangement of your site. It’s overall goal, however, is to provide a user-centric experience. Meaning, it’s easy and intuitive for people to use your website — they don’t run into issues, become confused, or get lost on your site.

The best part is that more than 85 percent of shoppers are happy to pay for better UX. It’s a fact that emphasizes how much value consumers put on web design. They want a seamless and hassle-free experience when shopping, and they’re willing to pay for it.

2. WEB DESIGN INCREASES CONVERSION RATES

With professional web design, your company can give your conversion rates a permanent boost. Why? A website conveys your credibility to users, as well as makes it simple for users to engage with your company, like by completing a quote request form.

According to consumers, 75 percent of your credibility also comes from your site’s design. Another fact that demonstrates your website’s influence on conversion rates? When it comes to first impressions, almost 95 percent of them relate to web design.

If your website doesn’t convey credibility or features poor usability, that pushes users away from your site. When that happens, your conversion rates — and your profits — drop. That’s why web design is so critical. It can help your company maintain your conversion rates, as well as increase them.

For instance, Cleveland Brothers, a Caterpillar® equipment provider, boosted their conversion rates by more than 35 percent with our web design and web development services. That’s created a tremendous impact for the company, allowing them to expand their team, increase their sales, and more.

3. WEB DESIGN DELIVERS IMPRESSIVE ROI

With web design’s massive ROI, it’s easy for company decision-makers to recognize its potential value. For perspective, the average ROI of UX is $100 for every $1 invested — that’s a significant return.

It’s essential, however, to partner with a web design agency that prioritizes your ROI. What that means is your agency focuses on the appearance and functionality of your website so that it delivers the best return and UX possible.

Wolfram Management, for example, accomplishes that by investing the time to learn your business, industry, and products. We also partner you with a dedicated account and project manager, which ensures you receive a site that satisfies you and your target audience.